We help you develop a 360 degree view of your consumers, predict their needs, design relevant experience and interactions across all channels, measure and evaluate results and continue improvement. The result – increased loyalty, maximum share of wallet, meaningful engagement and greater brand affinity.
Our team consists of Analytics, Insight and AI consultants combined with state of the art AI technology encompassing Natural Language Processing, Deep Learning and Knowledge Graph. We provide real-time, actionable insights to businesses to answer business-critical questions and enable smart decision-making.
Take personalization to the next level with GPI. We’ll help you to achieve a single customer view, a unified data model that will consolidate various data of customers in multiple dimensions - demographic, online behavior, transaction history, geography, profitability and beyond. All so you can figure out at scale who each of your customers is and what he or she truly needs.
We start any engagement with a strategy/audit workshop to provide you with an overview of customer analytics and its benefits.
We will then proceed to scope & understand your business objectives, identify & prioritize use cases, and define potential customer data sources.
Through this, we’ll be able to recommend a strategy and a roadmap for what you’ll need to achieve customer analytics maturity.
We can then help you to execute through either of the following models:
GPI as the implementor of the solutions proposed in the initial project.
GPI as the Project Management Resource for the implementation while you use vendors as the implementor or if you decide to build the solutions in-house.
Offers the most relevant actions/items at a given time for each customer.
Develops new product bundling and identify relevant cross-selling for each customer.
Improves pricing efficiency and reduces promotion spending to achieve similar revenues
Tells you who your customers are. Identifies the most attractive customer segments that will bring value to the company and derives a strategy to create more profitable customer groups.
Communicate to each customer through the most efficient and their preferred channel.
