Loyalty & Customer Marketing

Building lasting & profitable customer relationships

We bring you closer to your customers by connecting with them directly and providing exactly what they need. We help you build end-to-end loyalty strategies and program management, and design personalised customer journeys that keep your customers coming back for more.

We bring you closer to your customers by connecting with them directly and providing exactly what they need. We help you build end-to-end loyalty strategies and program management, and design personalised customer journeys that keep your customers coming back for more.

Our approach
Program Design

Develop the overall design and the core value proposition.

Outline the requirements to build, implement & execute the overall design.

Develop implementation plans including value proposition design, marketing plans, measurement plans and training plans.

Customer Objectives

Conduct data audit of existing customer data to baseline and seek improvement.

Create customer segments & personas to develop a loyalty strategy.

Gain insights to differentiate products and services to meet customer needs.

Marketplace Assessment

Identify industry trends, searching for opportunities and threats.

Assess your current initiatives, compare to competitors and best practices.

Identify key “white space” opportunities for your engagement strategy.

Financial Model

Baseline performance and build a working financial model to support the program.

Benchmark and model across various scenarios for risk/return projections.

Create a comprehensive business case including projected returns, capital and expense requirements.

Organization Readiness Assessment

Assess the organisation in place to determine if you are positioned for success.

Consider challenges specific to you in your industry.

Identify IT capabilities needed for successful loyalty implementation.

Loyalty & CRM Strategic Consulting

Loyalty & CRM Strategic Consulting

Marketing Data

Marketing Data

Program implementation & managed marketing solutions

Program implementation & managed marketing solutions

Analytic, Insight, Modeling & Reporting

Analytic, Insight, Modeling & Reporting

Loyalty and Marketing Technology implementation & management

Loyalty and Marketing Technology implementation & management

Customer strategy and personalized experience design, journey implementation & management

Customer strategy and personalized experience design, journey implementation & management

Our services

Talk to our expert now

Submit
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.