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First In Indonesia - GetPlus Enable its Members to Exchange GetPlus Loyalty Points to Milk Coin Crypto Token

Published on 
March 13, 2023

First In Indonesia - GetPlus Enable its Members to Exchange GetPlus Loyalty Points to Milk Coin Crypto Token

Jakarta, 13 March 2023 - GetPlus, a multi-brand coalition loyalty program, announced a strategic partnership with South Korea blockchain-based loyalty platform MiL.k, allowing GetPlus members to exchange GetPlus points to Milk Coin (MLK) crypto tokens.  

The GetPlus coalition loyalty program is focused on everyday shopping categories where members can earn reward points daily and make redemptions often. GetPlus offers hundreds of redemption options, such as products, consumer services and eVouchers. Members can also convert their points into AirAsia or Singapore Airline miles, or to Dana credit for daily spending.  

The partnership with MiL.k unlocks access to new benefits and opportunities for members to trade their GetPlus points into Milk Coin which will be connected with various top service companies’ reward points in globally.  

MiL.K platform has strong strategic partnerships with major market player which provide interchangeable service with international loyalty points in lifestyle sectors such as airline, hotel, leisure and shopping. MiL.k’s partners are airasia (Global airline), MEGABOX (Top multiplex), Shinsegae Duty Free (Duty free brand of retail giant, Shinsegae group), Yanolja (No.1 online travel agency), CU (No.1 Convenience store), INTERPARK (Top e-commerce) etc. Besides the conversion of Milk Coin into lifestyle loyalty points, Milk Coin can be traded at top-tier international crypto exchanges such as, Kucoin, Huobi Global, Upbit, Bithumb and Coinone.  

MiL.K platform has over 1.3 million users till date and is accelerating global expansion starting with Southeast Asia.  

"GetPlus partnership with MiL.k is part of our continued efforts to deliver great value to our members, enabling our loyal members to earn a broader, more diverse set of rewards beyond the perks they enjoy today" said Adrian Hoon, Chief Operating Officer of GetPlus. “Through this approach, GetPlus will provide our members easier access to Web3 experiences and in the process, introduce a new next-generation loyalty program model to Indonesia.”

“Today’s partnership means a lot for MiL.k to start its expansion of business and ecosystem in Indonesia with GetPlus, millions of Indonesian users are anticipated to enjoy the MiL.k service through GetPlus, and over 250 merchants of online and offline partners. I strongly believe that the point exchange service with GetPlus point will generate great synergy to provide exclusive benefits and value to global users. MiL.k team will try best to provide best point exchange experience to local users.” said Jungmin Cho, Chief Executive Officer of MiL.k.  

MiL.k platform will be available on GetPlus app by the second half of 2023. GetPlus will continue to add more partners into our program such as digital bank, fintech, insurance, other crypto currency etc. to provide members with more earning and redemption options.  

About GetPlus

GetPlus is a coalition loyalty program in Indonesia. Our members earn reward points from their everyday shopping with our wide range of online and offline retail partners across all categories. GetPlus members could redeem their points from a wide selection of shopping vouchers, services, and products from hundreds of redemption partners. Since its launch in 2019, GetPlus has over 600,000 users and has over 250 merchants.

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